"Strategy is
the direction and scope of an organisation over the long
term, which achieves advantage in a changing
environment through its configuration of resources and competencies with the aim
of fulfilling stakeholder expectations.*"
Tüm yaşam döngüsünü ifade etmesi açısından dolu dolu bir strateji tanımı..
*:Gerry Johnson, Kevan Scholes,
Richard Whittington "FUNDAMENTALS OF STRATEGY", Pearson Education
Limited 2009
