Kawasaki'nin günlüğüne konuk yazar olan Scott Shane'in kaleminden:
"
- It takes a lot of money to finance a new business. Not true.
- Venture capitalists are a good place to go for start-up money. Not unless you start a computer or biotech company.
- Most business angels are rich. If rich means being an accredited investor –a person with a net worth of more than $1 million or an annual income of $200,000 per year if single and $300,000 if married – then the answer is “no.”
- Start-ups can’t be financed with debt. Actually, debt is more common than equity.
- Banks don’t lend money to start-ups. This is another myth.
- Most entrepreneurs start businesses in attractive industries. Sadly, the opposite is true.
- The growth of a start-up depends more on an entrepreneur’s talent than on the business he chooses. Sorry to deflate some egos here, but the industry you choose to start your company has a huge effect on the odds that it will grow
- Most entrepreneurs are successful financially. Sorry, this is another myth.
- Many start-ups achieve the sales growth projections that equity investors are looking for. Not even close.
- Starting a business is easy. Actually it isn’t, and most people who begin the process of starting a company fail to get one up and running.
"
detayları için:
http://blog.guykawasaki.com/2008/01/top-ten-myths-o.html
